Ad Council National Campaign Writing for Don’t Wait. Reach Out:

With this project, I won the bid to write separate scripts for the demographics that the Ad Council was trying to reach for their suicide prevention work: female veterans, and veterans 65+ years old.

The ads were so successful that Ad Council used their special World Series spot to air them, and has renewed licensing every year since they were produced.

The specific request in this campaign was a 3-part ask: a long form script (60- to 90-seconds), along with a 30-second cutdown script, and a 15-second cutdown script. The ads aired nationally.

Veteran’s Health Association: 75th Anniversary Documentary Videos

In this project, our team won a bid to create 75 videos in honor of 75 years of the Veteran’s Health Association. I wrote the majority of the documentary script deliverables (like below) to guide us in the interview process.

The project presented a unique challenge, as we were juggling the interests of many different stakeholders in content creation. Since we were often denied access to interviewees before the filming day, my work was three part: (1) create a script deliverable that might look like what the interviewees had to say and craft questions based on said script; (2) as an on-set producer, be open to quick turn-about if we discovered something at the medical center that changed the story we were looking to tell; and (3) communicate any script revisions to the editors after filming was complete.

Deloitte: Army Materiel Command Knowledge Management Portal

Deloitte needed a video that would do two things: first, honor the outgoing Commanding General of the Army Materiel Command. Secondly, advertise the new software they had developed for the Army, in an effort to maximize conversion of soldiers and civilian workers to the new platform.

I scripted this video using only found footage from DVIDs, learning the language needed to speak to both the Army and Deloitte’s interests, and crossing my fingers that the most powerful man in the U.S. Army Materiel Command would be able to use a teleprompter. (He did, exceptionally well.) In this case, there was no filming done by my team – the video you see of General Daly was taken by a Public Affairs Officer at the Army base. The resulting video aired at the Army Expo, and was shown internally as part of a conversion push.